- job category
- Marketing and Account Management
- £25,000 per annum
Our client, a well established National organisation is seeking an Email Marketing Executive to join their Nottinghamshire based Marketing team.
The successful candidate will understand the right nurture tracks to provide incremental value and push leads toward sale in a way that feels human, and converts.
You will be responsible for sending the right types of content to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of content-driven emails.
Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimise the nurture tracks for these segments to convert leads to customers.
Work to minimise list decay and unsubscribes while increasing productivity of email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Degree or proven working experience in a similar role.
Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
Proficient using platforms and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimisation.
Excellent writer and communicator - both written and verbal.
This is offered as a full time permanent job.