- job category
- Marketing and Account Management
- £30,000 per annum
Our client is an online fashion jewellery retailer. As part of the development of the business they have an exciting opportunity for an experienced Digital Marketing Professional to join their team in Leicestershire.
The successful candidate will be responsible for driving sales through the digital platforms and improving the online customer experience for the company’s ecommerce website.
Although you will be the sole digital marketing person within the business you will integrate within the current running of the over all business.
Create SEO friendly Product descriptions, product categories, product tag groups, product tags for the ecommerce site
Unique content creation, brand images, alt tags, image resizing, cropping and manipulation
Manage and update all social media accounts, creating content for blogs, paid social media campaigns
Ensure client KPIs are met across all digital marketing activity.
Liaise with internal and external marketing professionals to create online and offline marketing material for a range of clients.
Create SEO-optimized copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports.
Conduct SEO audits and competitor analysis.
Implement and maintain SEO strategies.
PPC campaign management – keyword research, campaign set up, monitoring and reporting.
Use Google Analytics to analyse and report on key digital marketing campaigns.
Monitor competitors’ and other websites in order to ensure that the company websites surpass customer expectations.
Monitor competitors’ digital marketing activity and provide insights/ recommendations.
Excellent working knowledge of the latest algorithm updates and social media trends.
Excellent working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing.
Excellent analytical and reporting skills.
Excellent interpersonal skills with the ability to build effective relationships both internally and externally.
Excellent project and time management skills and an ability to work across teams to gather information.
Self-motivated, pro-active, thriving on working in a fast-moving environment.
Excellent planning, organization, problem-solving and troubleshooting skills.
Keen interest in and understanding of new technology and industry trends.
Highly developed written and verbal communication skills.
Strong skills in Microsoft office, advanced level PowerPoint and Word and at least intermediate level in Excel.
Previous blogging and online copywriting experience preferable.
This is offered as a full time permanent job.