- job category
- Marketing and Account Management
- £35,000 per annum
Our client is a well-established fashion e-commerce brand based in Derbyshire, based close to local public transport connections and within easy access of the M1.
Our client is seeking a Digital marketing manager to join their team. Responsible for developing the online channel through planning, managing and executing digital marketing campaigns and measuring their effectiveness. The successful candidate will have a strong grasp of current marketing tools, technologies and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the marketing and creative teams, support teams and agencies to launch and manage effective campaigns on time and on budget.
Planning and managing digital marketing campaigns, coordinating web, SEO/SEM, email, social media and display advertising
Measure and report performance of the website and all digital marketing, and assess against objectives
Collaborate with internal teams to create landing pages and optimise user experience
Plan and maintain the social media presence
Identify trends and insights, and optimise spend and performance based on the insights
Brainstorm new and creative marketing strategies
Plan, execute, and measure conversion tests – experience with A/B and multivariate testing
Use strong analytical skills to evaluate end-to-end customer experience across multiple channels
Collaborate with agencies, online publishers and other partners
Up-to-date with the latest trends, technologies and best practices in online marketing and measurement
Proven working experience in digital marketing
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics)
This role is offered on a full time permanent basis, please contact us for more information.