- job category
- Marketing and Account Management
- £35,000 per annum
Our client is a well-established fashion e-commerce brand based in Derbyshire, based close to local public transport connections and within easy access of the M1.
Our client is seeking a Digital marketing manager to join their team. Responsible for planning, launching and managing effective digital marketing campaigns to increase sales of their premium brand ladieswear.
The successful candidate will have a strong grasp of current marketing tools, technologies and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the marketing and creative teams, support teams and agencies to launch and manage effective campaigns on time and on budget.
Key responsibilities will include:
Plan, create and manage digital campaigns, coordinating web, SEO/SEM, email, social media and display advertising.
Optimise social media presence.
Plan, execute and measure conversion tests in marketing and on the website.
Evaluate end-to-end customer experience, optimising the customer journey.
Work with the offline planning team to optimise multichannel activity, spend and performance, and create combined marketing reports.
Proven working experience in digital marketing.
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate .
Experience in optimising landing pages and user funnels .
Solid knowledge of website analytics tools (e.g., Google Analytics).
This role is offered on a full time permanent basis.